Data-driven Marketing – alle Bücher

Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning …

lieferbar ab 24.2.2026.

Buch

Xiaojing Dong
Marketing Analytics and Data Science

This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science …

lieferbar ab 22.2.2026.

Buch

Susan Walsh
Optimizing Sales and Marketing Data

Data quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorize data, though they may not always be data profession…

lieferbar ab 31.3.2026.

Buch

Sven-Erik Willrich
Data-Driven Company

Daten werden für Unternehmen immer wichtiger. Gleichzeitig mangelt es an Best Practices und Leitfäden, wie klassische mit modernen Ansätzen wie Data Mesh oder Data Fabric zu einem anwendbaren Framework in…

lieferbar innerhalb 2-3 Wochen

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Jonas Rashedi, Dirk Rohweder
Das Online-Targeting der Zukunft

Dieses Buch analysiert aktuelle Entwicklungen in Zusammenhang mit dem Online-Targeting und bietet konkrete Lösungsstrategien für Marketer, Tech-Teams und Entscheider, die langfristig Weichen für ihr Unter…

lieferbar ab 26.2.2026.

Buch

Luca Weigerding, Jessica Hastenteufel
Data-Driven Decision Making im operativen und strategischen Investitionscontrolling

Dieses Essentialbietet eine praxisnahe Einführung in datengetriebene Entscheidungsprozesse und deren Anwendung im Investitionscontrolling. Es erklärt theoretische Grundlagen und zeigt, wie Big Data und mo…

lieferbar innerhalb 2-3 Wochen

Buch

Alina D Magauova, Oscar Kennis, David H Joosten
First-Party Data Activation

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.First-Party Data Activation shows you how to transform general customer data into a de…

lieferbar innerhalb 1-2 Wochen

Buch

Nasir Salari
Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a…

lieferbar ab 31.3.2026.

Buch

Ijeoma Onwumere
Principles of Marketing Analytics

This practical undergraduate textbook is ideal for building data-driven, analytical marketing skills.Principles of Marketing Analytics is an introductory textbook for undergraduate and postgraduate market…

lieferbar ab 24.2.2026.

Buch

Markus Vollmert
Google Analytics 4

Rheinwerk Computing

Mit Google Analytics 4 haben Sie die gesamte Reise Ihrer Kunden im Blick. Ob Websites, Kampagnen, Shops oder Apps - hier finden Sie die passende Lösung für Ihre Webanalyse. Egal, ob Sie bereits mit GA4 ar…

sofort lieferbar

Buch

Data-Driven Modeling

In an era defined by data, the ability to transform raw information into actionable insights is a skill set that transcends industries and disciplines. This book is a comprehensive guide designed to unrav…

lieferbar innerhalb 2-3 Wochen

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Mariano Mattei
Data-Driven Cybersecurity

Measure, improve, and communicate the value of your security program.Every business decision should be driven by data---and cyber security is no exception. In Data-Driven Cybersecurity , you'll master the…

lieferbar innerhalb 1-2 Wochen

Buch

Tomaso Aste
Probabilistic Data-Driven Modeling

"This book introduces a powerful selection of methodologies and approaches for constructing models from data from various domains from statistics to complexity science. This book uses the estimation …

lieferbar innerhalb 2-3 Wochen

Buch

Data-Driven Innovation for Intelligent Technology

This book focuses on new perspectives and applications of data-driven innovation technologies, applied artificial intelligence, applied machine learning and deep learning, data science, and topics related…

lieferbar innerhalb 2-3 Wochen

Buch

Steven L. Brunton, J. Nathan Kutz
Data-Driven Science and Engineering

Data-driven discovery is revolutionizing how we model, predict, and control complex systems. Now with Python and MATLAB®, this textbook trains mathematical scientists and engineers for the next generation…

sofort lieferbar

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Perspectives on Logics for Data-driven Reasoning

This book calls for a rethinking of logic as the core methodological tool for scientific reasoning in the context of a steadily increasing emphasis on data-centered science. To do so it provides a state-o…

lieferbar innerhalb 2-3 Wochen

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Data-Driven Decision Making for Product Service Systems

This book is a compilation of theoretical and practical contributions aimed at facilitating the servitization of manufacturing companies, specifically focusing on data-driven decision-making within the co…

lieferbar innerhalb 2-3 Wochen

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Data-Driven Decision Making for Sustainable Business Growth

This book provides a comprehensive guide to data-driven decision-making for sustainable business growth. It offers practical insights and methodologies for leveraging data analytics to enhance sustainabil…

lieferbar innerhalb 2-3 Wochen

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J. Nathan Kutz
Data-Driven Modeling & Scientific Computation

Data-Driven Modeling & Scientific Computation: Methods for Complex Systems & Big Data is an accessible introductory-to-advanced textbook focusing on integrating scientific computing methods and al…

lieferbar ab 21.5.2026.

Buch

Andrew J. Kurdila, Andrea L'Afflitto, John A. Burns
Data-Driven, Nonparametric, Adaptive Control Theory

Data-Driven, Nonparametric, Adaptive Control Theory introduces a novel approach to the control of deterministic, nonlinear ordinary differential equations affected by uncertainties. The methods proposed e…

lieferbar innerhalb 2-3 Wochen

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