Trefferliste "Data-driven Marketing" - alle Bücher

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Susan Walsh
Optimizing Sales and Marketing Data

Increase efficiency, improve profitability and reduce spend and become more confident handling and analyzing customer data for further insight.

Erscheint bald

Buch

Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dyna…

lieferbar innerhalb 2-3 Wochen

Buch

Sven-Erik Willrich
Data-Driven Company

Daten werden für Unternehmen immer wichtiger. Gleichzeitig mangelt es an Best Practices und Leitfäden, wie klassische mit modernen Ansätzen wie Data Mesh oder Data Fabric zu einem anwendbaren Framework in…

lieferbar innerhalb 2-3 Wochen

Buch

Jessica Hastenteufel, Luca Weigerding
Data-Driven Decision Making im operativen und strategischen Investitionscontrolling

Dieses Essentialbietet eine praxisnahe Einführung in datengetriebene Entscheidungsprozesse und deren Anwendung im Investitionscontrolling. Es erklärt theoretische Grundlagen und zeigt, wie Big Data und mo…

lieferbar innerhalb 2-3 Wochen

Buch

Alina D Magauova, Oscar Kennis, David H Joosten
First-Party Data Activation

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.First-Party Data Activation shows you how to transform general customer data into a de…

lieferbar innerhalb 1-2 Wochen

Buch

Markus Vollmert
Google Analytics 4

Rheinwerk Computing

Mit Google Analytics 4 haben Sie die gesamte Reise Ihrer Kunden im Blick. Ob Websites, Kampagnen, Shops oder Apps - hier finden Sie die passende Lösung für Ihre Webanalyse. Egal, ob Sie bereits mit GA4 ar…

sofort lieferbar

Buch

Nasir Salari
Advanced Marketing Analytics

Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.

Erscheint bald

Buch

Ralf Strauss
Data-Driven Customer Engagement

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigat…

lieferbar innerhalb 2-3 Wochen

Buch

Mariano Mattei
Data-Driven Cybersecurity

Measure, improve, and communicate the value of your security program.Every business decision should be driven by data---and cyber security is no exception. In Data-Driven Cybersecurity , you'll master the…

lieferbar ab 9.9.2025.

Buch

Data-Driven Fluid Mechanics

Big data and machine learning are driving profound technological progress across nearly every industry, and are rapidly shaping fluid mechanics research. This is a self-contained and pedagogical treatment…

lieferbar innerhalb 2-3 Wochen

Buch

Kristin Saling
Data-Driven Talent Management

How can I use insights from people data to develop an inclusive, engaged, high-performing workforce? What data is available and how do I collect it ethically? Data-Driven Talent Management is a practical …

lieferbar innerhalb 2-3 Wochen

Buch

Tomaso Aste
Probabilistic Data-Driven Modeling

"This book introduces a powerful selection of methodologies and approaches for constructing models from data from various domains from statistics to complexity science. This book uses the estimation …

lieferbar innerhalb 1-2 Wochen

Buch

Big Data

This book provides a roadmap for effective digital marketing by identifying consumer behavior pattern as well as ensuring better customer experience.

lieferbar innerhalb 2-3 Wochen

Buch

Data-Driven Innovation for Intelligent Technology

This book focuses on new perspectives and applications of data-driven innovation technologies, applied artificial intelligence, applied machine learning and deep learning, data science, and topics related…

lieferbar innerhalb 2-3 Wochen

Buch

Jonas Rashedi
Datengetriebenes Marketing

Wir leben in einer Zeit, in der Daten immer mehr Relevanz besitzen, und zwar sowohl für die Geschäftsmodelle von Unternehmen im Gesamten als auch für einzelne Funktionsbereiche. Insbesondere im Marketing …

lieferbar innerhalb 2-3 Wochen

Buch

Perspectives on Logics for Data-driven Reasoning

This book calls for a rethinking of logic as the core methodological tool for scientific reasoning in the context of a steadily increasing emphasis on data-centered science. To do so it provides a state-o…

lieferbar innerhalb 2-3 Wochen

Buch

Andrew J. Kurdila, John A. Burns, Andrea L'Afflitto
Data-Driven, Nonparametric, Adaptive Control Theory

Data-Driven, Nonparametric, Adaptive Control Theory introduces a novel approach to the control of deterministic, nonlinear ordinary differential equations affected by uncertainties. The methods proposed e…

lieferbar innerhalb 2-3 Wochen

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Bibliometric Analyses in Data-Driven Decision-Making

Bibliometric Analyses in Data-Driven Decision-Making is a comprehensive guide that will provide insights into the growth, impact, and trends within bibliometric tools and methodologies. The handbook will …

lieferbar ab 17.9.2025.

Buch

Data-Driven Energy Management and Tariff Optimization in Power Systems

Presents a comprehensive guide to transforming power systems through dataData-Driven Energy Management and Tariff Optimization in Power Systems offers an authoritative examination of how data science is r…

lieferbar ab 4.11.2025.

Buch

Claire Keogh
#WakingTheFeminists and the Data-Driven Revolution in Irish Theatre

This Element examines the #WakingTheFeminists movement, a grassroots campaign for gender equality in Irish theatre, sparked by Lian Bell's Facebook post about the gender disparity in Abbey Theatre's 2016 …

lieferbar innerhalb 2-3 Wochen

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